Supporting Older People
Elders Voice grew out of an organisation called The Pensioners’ Link Movement, whose founding principle was to improve the lives of older people, and the organisation continues to work towards those principles today.
Caring and valuing older people are at the heart of the charity’s identity as embodied by its logo. The logo is a circle with a heart at its centre and the heart is made up of two interlocking bodies. The circle symbolises Elders Voice’s holistic approach to service provision and the heart is symbolic of the organisation’s caring ethos that puts older people at the centre of all its work.
‘I continue to be very proud of the ways in which we have changed older peoples’ lives and how they have benefitted through using our services. This present year is not without its challenges but we will face them as we always have with persistence, resolve and determination.’ – Jenny Davison, Chief Executive